Marketing Manager (m/w/d) B2B Growth

Permanent employee, Full-time · München

Your mission
  • You are responsible for the independent and autonomous support, management and further development of content and performance marketing, generating leads for our sales team and making a decisive contribution to the success of the company. 
  • You develop highly effective content and marketing strategies and plans to communicate the features and benefits of our products and functions to customers.
  • You create content and value for potential buyers and existing customers (e.g. case studies, videos, webinars, website copies) to support inbound marketing and outbound activities, simplify the sales process and shorten lead times. 
  • You are the "voice of the customer" in the company, researching the exact needs and experiences of consumers and your are responsible for the Customer Journey. 
  • You gain insights into customer usage behavior and work with Sales to identify untapped sales opportunities and buyer personalities through interviews, surveys, focus groups and sales / CRM data. 
  • You support the conversion optimization of websites, landing pages, etc. *Your Marketing Analytics provide insight into various marketing campaigns and actively monitor the status of initiatives in analytics and CRM tools and you generate reports for the management team. 
  • You work closely with the sales, marketing and product teams. You are a service function and sales enabler, reviewing messages for marketing campaigns and facilitating alignment between sales and marketing.
Your profile
  • You have a successfully completed degree in economics or communication sciences (ideally with a focus on marketing) or a comparable qualification.
  • You have 2-3 years of experience in digital marketing or product marketing, preferably from a start-up environment, in B2B SaaS and/or business travel.
  • You have a good understanding of product marketing, inbound marketing and content marketing.
  • Your solid knowledge of marketing analysis, automation, content creation tools and CRMs make you successful.
  • You have already gained first experiences in the conception and implementation of performance marketing and social media advertising campaigns (e.g. via Google, Facebook, XING or Linkedin).
  • You are data and key figure driven and enjoy A/B testing and ongoing optimization.
  • You are technically versed and have experience with email / workflow automation tools, CRM tools, landing page builders / Wordpress, analytics tools and Excel / Google Sheets.
  • You want to drive growth together with us and continuously challenge our status quo. 
  • You work independently, reliably, structured as well as solution and goal-oriented. 
  • You formulate convincing content and meaningful messages.
  • You have very good German and English language skills.
Your advantages with Lanes & Planes at a glance
Culture eats strategy for breakfast
  • We value flat hierarchies and quick decisions. This is how we work efficiently and solution-oriented
  • It goes without saying that we treat employees and customers with respect, as well as an open feedback culture
  • Become part of our open, multicultural and dynamic corporate culture
Team players instead of lone fighters, solution finders instead of problem seekers, doers instead of imitators!
  • We make your everyday work as pleasant as possible with a modern and professional office infrastructure, free drinks, coffee and fresh fruit every day
  • Regular exciting team events and a great terrace contribute to the fun and friendly cooperation
  • You work in the middle of – and still above the roofs of – Munich, with an unobstructed view of the Alps
Choose a job you love and you will never have to work again!
  • We offer you creative freedom and the opportunity to actively participate and to be part of in the development of our company
  • Enjoy flexible working hours and the opportunity for home office
  • You travel at a reduced price via us, e.g. in your 28 days of vacation per year
We can only grow by trying something new!
  • With us you can take responsibility and make a lasting difference with our solutions for our customers. We want to work together on a unique product and offer you exciting prospects for further development in a rapidly growing startup
  • We are hungry to learn new things and to keep moving forward. We are characterized by our willingness to learn and to constantly improve ourselves
  • Develop together with us and let us shape the future of Lanes & Planes together
Professional support and security in a world where nothing seems safe!
  • We are solidly financed and work with our strong investment partners Battery Ventures and DN Capital in order to grow long-term, internationally and even faster
  • We offer you permanent employment with a fixed salary
About us
Are you looking for an exciting new challenge? Are you a real team player? Then today we offer you an excellent opportunity to become part of a promising start-up! Lanes & Planes is THE software for business travel bookings - we offer one portal for all travel steps, one account for all bookings and digital travel plans including tickets. Our team is made up of talented people with a passion for new technologies and the desire to make travel in B2B easier and more convenient.
WE WANT TO GET TO KNOW YOU!
Does passionate work, team spirit and further development play as an important role for you as it does for us? Then we look forward to getting to know you! Send us your application with your desired start date to:

Alexandra Edl
- HR Consultant -
Lanes & Planes GmbH | Zielstattstr. 19 | 81379 München

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